Adds 145,000 New Customers in 2025; Targets 350,000 in 2026
New Delhi, 20 November 2025: Oakter, a leading consumer IoT brand under Riot Labz Pvt. Ltd., has announced another standout year of business performance, showcasing robust customer acquisition, sustained profitability, and an ambitious scale-up plan for 2026.
Oakter Crosses 1 Million B2C Customers
The company has now served over one million B2C customers since its establishment in 2014. In 2025 alone, Oakter added an impressive 145,000 new customers, and it is on track to reach 200,000 new customers by year-end. Building on this growth trajectory, Oakter aims to onboard 350,000 new customers in 2026, fuelled by its widening product range, expanding retail footprint, and unwavering focus on user-driven innovation.
Strong Financial Performance: 55% YoY Growth
Oakter reported a 55% year-on-year revenue growth in 2025 and is targeting an ambitious 75% revenue growth in 2026. This projection is backed by multiple new product launches and deeper marketing investments across existing product lines.
A key highlight of Oakter’s business model is its sustained profitability. The company continues to operate as a profitable, cash-flow–positive, and non–investment-driven enterprise, built on operational discipline, manufacturing efficiency, and scalable processes.
Leadership Insight
Shishir Gupta, CEO of Oakter, expressed confidence in the company’s progress and future roadmap:
“Our mission has always been to engineer technology that blends reliability, affordability, and Indian ingenuity. Reaching a million customers while remaining profitable reaffirms that focus. As we head into 2026, we aim to deepen consumer trust, expand accessibility, and continue building products that redefine connected living for Indian households.
The next phase of our journey will focus on designing smarter, energy-efficient devices tailored for Indian homes, while expanding our presence across new categories and retail touchpoints. We believe the future of home technology lies in seamless, intelligent ecosystems that empower users to live more comfortably and sustainably.”
Expanding Sales Channels and Retail Presence
Oakter currently retails through six major e-commerce platforms, including Amazon and Flipkart, operating as an online-first brand. In 2026, the company plans to:
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Launch direct-to-consumer sales via the Oakter website
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Strengthen offline distribution, particularly for its air conditioner product line
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Expand presence across both online and physical retail channels to make its products more accessible nationwide
With rising demand and strong manufacturing capabilities, Oakter continues to scale across product categories and sales platforms while maintaining a self-sustaining, efficiency-driven growth model.
About Oakter
Oakter, the consumer IoT brand of Riot Labz Pvt. Ltd., is a Noida-based Original Design Manufacturer founded in 2014 by IIT Delhi alumni. The company operates three advanced factories spanning 2 lakh sq. ft., equipped with 25 fully automated assembly lines and a Class 10,000 clean room, enabling a production capacity of over 300,000 devices per month.
Oakter specializes in:
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India-specific consumer electronics
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Connected IoT devices
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IoT software development
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Battery management systems
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Audio solutions
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Rapid prototyping and product development
With a commitment to innovation, affordability, and large-scale manufacturing excellence, Oakter continues to push the boundaries of India-designed smart home and IoT products.
To know more, visit: www.oakter.com
